OVERVIEW
Why does Facebook matter?
- Kawasaki’s customers use it. Kawasaki's Facebook Page has grown from 8,000 to 101,000 Fans in less than six months
- Social sites rank among the top websites for desktop and mobile usage
- Facebook is the top visited website in the U.S.
- Allows one-on-one authentic communication with customers
- Displays honest opinions of consumers and enthusiasts
Why does it matter for Corporate Marketing?
- Promotes Kawasaki as a premium brand to increase dealership traffic and sales
- Creates a positive extension of the brand and engages enthusiasts in a grass roots manner
- Aids in brand and product awareness
- Pushes Kawasaki as a leading Japanese manufacturer through our vehicles and cutting-edge communications
- Contributes to Corporate Marketing efforts in a cost efficient and effective manner
Why does it matter for Dealers?
- Promotes foot traffic
- Informs and engages return customers/enthusiasts
- Promotes local business in the community
- Contributes to Dealer Marketing efforts in a cost efficient and effective manner
- Contributes to Corporate Marketing efforts in a cost efficient and effective manner
Considerations
Facebook Pages are only valuable to Dealers if they are committed to posting content regularly and responding to users in a timely manner. If you do not have resources to maintain a Facebook Page on a consistent basis at this time, we recommend you DO NOT start one now. You may reconsider in the future when resources are more readily available.
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